CPG needs to adopt agile, “fast fail” approaches to new product development used by the software industry. Digital disruption comes in many flavors. We’re used to hearing about blue-chip household names upended by upstarts. We are also accustomed to stories of startups who “get” digital and mobile commandeering new touch points with consumers. But there’s

Bringing a new product or campaign to market causes even the bravest of brand marketer to lose sleep. Juggling huge reputational and financial risks with pushing an idea past potential barriers based solely on your insights and intelligence – it’s not for the faint of heart. But when it all comes together, that’s where market

The forces brands struggle with in advertising are all too familiar. They include a landscape of fragmented audiences, media, and content that present obstacles in targeting, planning and buying. Companies also face brand safety and reputational threats including fallout to businesses whose digital ads appear on websites with views that clash with consumers – or